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Choose from three pricing packages for medium and large eCommerce startups.

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Forget Shopify!
Choose ABC One

With ABC One, customers have access to product cataloguing, analytics & reporting, social media integration, multi-store management and more.

Shopify: 5% fees

ABC: 0% fees

Shopify: ₹22,680/mo

ABC: ₹9,990/mo

Shopify: Manual

ABC: Automated

Shopify: USA based

ABC: India based

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How much money are you leaving on the table right now?

Own a 6-7 figure online store? Get the most comprehensive conversion-focused E-commerce Checklist that will skyrocket your sales.

available on notion | ABC Steps
4.97 based on 233 reviews
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More than 7300 e-commerce owners have already increased

conversion rates because of my E-commerce Checklist.
photo | ABC Steps

Hey — I'm Jaka, the founder of ProteusThemes and the designer behind some of the most profitable e-commerce themes in the world.

I’ve designed dozens of high-converting themes used by tens of thousands of companies around the world, so I know a little bit about getting your online store to convert like crazy.


You can drill down your online store and find out where exactly you’re leaving (heaps of) money on the table.

With my E-commerce Conversion checklist, you can look at over  300 critical checkpoints and cover every single nook and cranny of your store’s conversion process.

The checklist will show you all the quick-wins you can implement right now to significantly increase your average order value and conversion rates.

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@wilhelmr · Oct 5, 2021

I've seen my fair share of e-commerce checklists during the years, this one takes the cake. Looks super comprehensive and it's ACTIONABLE. Superb job @jakasmid

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Wilhelm Rahn

Product Manager/Designer

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The 3 biggest mistakes most online stores make

Working as a conversion designer for the past 13 years, I’ve learned that most conversion-killing mistakes boil down to the basics.

If your store lacks clarity, doesn’t convey the necessary trust and overwhelms your visitors with unnecessary details … then it’s not going to reach its full potential in terms of sales and profits.

Far from it, in fact.

After reviewing dozens of online stores I’ve noticed that almost ALL of them are making the same 3 conversion-killing mistakes.

Here are the 3 biggest mistakes:

These things matter — because they are actively preventing you from truly scaling your business.


How much faster would you be able to grow if your conversion rates doubled?

You could be just three easy steps away from reaching another 100… 200… 1000 sales per day.

All you need to do is click the button below and buy the most comprehensive conversion-focused e-commerce checklist on the planet.

4.97 based on 233 reviews
happy customers | ABC Steps

@wilhelmr · Oct 5, 2021

This is great! From now on all I need is that Notion checklist to show my customers what's their current status and what they need to do! I LOVE IT!

dejan lukic | ABC Steps

Dejan Lukic

Marketing Ad Specialists

Worried about the
rising costs of advertising?

Here’s a crazy thing: Almost every store I’ve audited recently seemed to be facing the exact same problem:

A steady increase in customer acquisition costs

All of these store owners (or their teams) were spending hundreds of hours every month optimizing their ad campaigns… yet every single year — without fail! — it’s been getting more and more expensive to convert website visitors into buyers.

But what if I told you that your ads aren't the problem?

Instead, here’s the problem: Your online store simply isn’t fully optimized to turn visitors into buyers.

The job of your ads is to bring clicks to your website.

The job of your website is to convert them into customers.

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This is where
Conversion Rate Optimization (CRO) comes into play

Every dollar that you invest in CRO today will make you $100 over the next 12 months… and then another $100 the year after that… and then another $100 the year after that.

With a high-converting store you’re going to see a sharp and immediate drop in customer acquisition costs, coupled with a significant increase of your average order value. Now, both of these effects combined will make your ad campaigns truly work for you.

4.97 based on 233 reviews
happy customers | ABC Steps

Find the lowest-hanging fruit on your online store

Now, first things first… If you decide to buy my Conversion Checklist and you’re left with a useless and difficult-to-understand checklist, then you are no closer to your goals than you were before.

Instead, I’ve made it my mission to make things as clear as possible for you.


The checklist will give you clear, actionable steps that will:

With my Notion E-commerce Checklist you’ll be able to drill down into every aspect of your online store, armed with a list of over 300 important checkpoints and 13+ years of my conversion design experience, so you are going to squeeze every last drop of conversions from every single store element.

And finally, the checklist will tell you exactly which steps you need to take, so you will be able to implement the changes that require the least amount of effort and deliver the biggest conversion rate improvement right off the bat.

4.97 based on 233 reviews
happy customers | ABC Steps

@wilhelmr · Oct 5, 2021

Bravo @jakasmid - absolutely amazing resource: the added value here is off the charts! Keep the good work! 👏

blendor sefaj | ABC Steps

Blendor Sefaj

Co-founder of

Preview of the Notion checklist (14 out of 300 checkpoints)

notion preview | ABC Steps

Why should you trust me?

As I mentioned above, I’ve designed some of the world’s highest-converting e-commerce themes. I’ve built (and sold) a 7-figure web design company, ProteusThemes. And I’ve helped online store owners bring in 7 figures of additional profits in the last year alone.

I’m a deeply analytical guy at heart and during all of my 13+ years in the online design industry, I’ve remain“ed obsessed with what truly works and what doesn’t in the real world. Which changes have an actual effect on conversion rates. What elements increase sales and profits, and how.

I’ve been a student of cognitive psychology and behavioral economics for over a decade, and I’ve built my own CRO heuristic process on a strong foundation of hundreds of real-world A/B tests.

Bottom line is, I have a deep understanding of what affects online conversion rates — and I’m happy to share all of this knowledge and experience with you.

“Alright, I’m sold — how does this work?”

  1. Buy the most comprehensive E-commerce Checklist on the planet.
  2. Go over every conversion checkpoint and evaluate your store.
  3. Implement the tasks, starting with those that require the least amount of effort and bring the biggest effect.
  4. Once you’re done with your tasks, start enjoying looking at the increased revenue that my list brought to you.


Get your conversion-focused e-commerce checklist NOW!


“The most comprehensive conversion list on the planet”



Get a Notion checklist that covers every page of your online store:

Included: 300 critical conversion checkpoints Checklist last updated: November 23rd 2022
You will be redirected to Gumroad where you can pay with:
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After payment, you will get your Notion Checklist immediately.

Do you want to share the Checklist with your clients?

Purchase the extended license for just $189


“Audit my whole online store.”


Get a complete hands-on audit of your e-commerce store that includes review of:

Included: 300 critical conversion checkpoints
Delivered: within 5 business days

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Shop with Confidence

100% Secured Shopping by Norton

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100% 14-Day Money Back Guarantee

After your purchase, you have 14 days to ensure the E-commerce Checklist is valuable for you. If you're not completely satisfied and don't find value in it, I will refund your payment, guaranteed!

Why more than 7300+ satisfied customers just ❤️ the Notion E-commerce Checklist

4.97 based on 233 reviews
happy customers | ABC Steps

@wilhelmr · Oct 5, 2021

I'm very grateful to Jaka for making this list. It's very thorough and therefore very useful for everyone who needs to make an audit of their online store and everyone who wants to make the store more efficient. It can also be used as a learning tool, as every position on the list has a link to an article with more information and examples of usage. Great stuff! I was planning to prepare such a list myself for my own work, but never had enough time to do it. So it was a no-brainer for me to buy the list.

ela | ABC Steps

Ela Ustupska

E-commerce UX Designer,


@wilhelmr · Oct 5, 2021

This Notion e-commerce checklist by Jaka is like your CRO bible; you should keep it with you at all costs while optimizing your e-commerce website/landing page for conversions; the level of detail is far beyond extraordinary for a fraction of the price! I am currently using this checklist to optimize my freelance client's webstore, and he was astonished by the detail level!Thank you, Jaka, for saving many e-commerce entrepreneurs' lives!

ela | ABC Steps

Ela Ustupska

E-commerce UX Designer,


@wilhelmr · Oct 5, 2021

This consolidated list is simply awesome. Most of the so call training, conferences, webinars etc., provide only education. Yours is straight to the point and the whole list is nothing than actions.

ela | ABC Steps

Ela Ustupska

E-commerce UX Designer,


@wilhelmr · Oct 5, 2021

This consolidated list is simply awesome. Most of the so call training, conferences, webinars etc., provide only education. Yours is straight to the point and the whole list is nothing than actions.

ela | ABC Steps

Ela Ustupska

E-commerce UX Designer,


The checklist will give you clear, actionable steps that will:

4.97 based on 233 reviews
happy customers | ABC Steps

Got some remaining questions?

That’s completely normal. 😃

Hell, I’ll usually check 15 reviews before ordering a $200 espresso machine. You probably do, too.

That’s why I put together a list of common questions and answers that will help you get started.

Is your checklist suitable only for WooCommerce or other platforms as well?

A: My E-commerce Checklist is not platform related, so it’s useful for any platforms, including Shopify, Magento, WooCommerce, Wix, BigCommerce, PrestaShop, and dozens of others.

Our store makes less than 6 figures (less than $100,000). Will this be valuable for me?

A: It sure will. Conversion Rate Optimization (CRO) is especially important for newer stores that can’t afford to waste their ad budget running A/B tests to figure out what works and what doesn’t.

My E-commerce Checklist will save you both money and time that you’d spend trying to figure these things out for yourself.

I’ve bought a conversion checklist before. How is this different?

A: That’s a great question! And the answer is, I’m in a position where I can offer a unique perspective on your online store and the things that actually matter. I’ve built a multi-million dollar design business and created some of the best-performing e-commerce themes in the world. I’ve added 7 figures in extra profits to my other clients’ online businesses in the past 12 months alone. And after 13 years of experience and hundreds of A/B conversion rate split-tests, I’m confident that I can give you all of the right tool that will increase your conversions as soon as you implement them.

Would you like to share the spreadsheet with your clients?

If you are an agency or a freelancer and you would like to share the spreadsheet with your clients, either as a manual CRO audit report or as a bonus to your services, you need to purchase the extended license.

The extended license still doesn’t allow you to resell the checklist as a standalone digital product, privately or publicly.

Would you like to resell the E-commerce Checklist?

In that case, you can join our affiliate program and earn a whopping 50% commission rate. That is $33.5 per sale made. When a customer clicks your affiliate link, their browser is “cookied” for 30 days. If he buys the E-commerce checklist within 30 days, your affiliate is credited with the sale. After 7 days, you will be paid out for that sale.

I’ve still got some questions...

A: Well, let me take care of that! Simply send me an email ([email protected]) and I’ll be happy to answer any of your questions.


It’s time for you to improve your conversion rates today:

4.97 based on 233 reviews
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